We are your expert Opticians in Heckmondwike. Be Understood Like Never Before…

Welcome to Armitage Opticians! Here’s why you should choose us:

  • We listen to you and give you the time you deserve
  • We help you find glasses that make you look and feel great.
  • We care about keeping your eyes healthy for life.
  • We promise to make your visit special and fun.
  • We understand exactly what you need through our unique method

Have you ever feel lost in too many choices? We get it. At our Opticians, you’re not just a number. You’re special, and your eyes are too. We recognise the importance of unparalleled expertise when it comes to your eyes. That’s why we’re committed to offering not only the finest eyecare but also guiding you to glasses that truly complement and elevate your vision

There are lots of lenses out there, but you only have one set of eyes. They deserve the best. Let us find the perfect glasses just for you. Because you shouldn’t settle for okay; you deserve awesome!

At our Opticians, we pride ourselves on offering a unique One-to-One Dispensing Styling experience. Unlike a standard visit to the Opticians, this is a personalised session designed exclusively for you.

We’ll sit down together in a relaxed setting to discuss your specific needs. You’ll receive a comprehensive walkthrough of all your eyewear options, backed by expert advice. It’s a focused and intimate approach that ensures you’re not just getting glasses, but a style that truly fits

Here’s What We Offer:

🌟 Clear Vision: See the world clearly. Expert Eyecare for You

🌟 Look Great: Find glasses that show off your style with our one to one dispensing process

🌟 Trusted Advice: We explain everything so you can make the best choices. Empowered about your eyecare.

Our glasses start at £189. But remember, it’s not just about the cost. It’s about getting the best for your eyes, with our expert advice.

Confused by too many options? Our unique method and expertise helps pick the best glasses for you. No more guessing. So you can look great and feel comfortable wearing the best glasses for you.

Your Time Matters: We spend 45 minutes just with you for the eye test and 45 minutes to help you pick glasses. We listen, learn, and help you find what’s best.

1 to 1 Styling: We spend 45 minutes just with you for the eye test and 45 minutes to help you pick glasses. We listen, learn, and help you find what’s best.

Choices Made Easy: We give you a few great choices, not too many. And you can even pay a bit at a time with no credit checks needed. No stress!

Read Our Reviews: People love what we do. Check out our happy customers!

Your Best You: Our glasses aren’t just for seeing; they’re for being seen. Feel good about you.

Not Sure? Just call or visit. We’re here to help, even if you’re just looking around.

Remember quality isn’t just about price. It’s about getting the best. And we offer plenty of value too, just let our team members know what you’re looking for and we will always find something for you.

True Value Beyond the Tag: It’s more than just numbers. It’s the essence of unparalleled quality. Join us, not just for a regular check-up but for a transformative eyecare journey

See Clearer, Look Good & Feel Great

Discover a Visionary Experience at Armitage

At Armitage Opticians we’re not just about clear vision. We’re about finding eyewear that lets you see brilliantly and feel fantastic.

And once you’ve got glasses or contact lenses? We’ll guide you on how to use them to their fullest potential.

Book Your Personalised Consultation Today

No Obligations • Satisfaction Guaranteed • Leading Independent Opticians

See Clearly, Feel Great, and Trust Us to Look After Your Eyes.

Transform your eyewear journey

Choosing the right glasses can be a challenge. Many have visited several opticians, tried various frames, but still haven’t found the perfect fit. It often feels like the service is rushed and not tailored to individual needs.

At Armitage Opticians, we take a different approach. We take the time to truly understand what you’re looking for. Our eye checks are thorough, ensuring nothing is missed. We guide you in selecting glasses that not only look stylish but also feel comfortable. Our dedicated team ensures that every step of your journey with us is smooth and satisfying. With Armitage Opticians, you’re not just getting glasses; you’re getting an experience tailored just for you.

Discover Glasses You’ll Love Wearing

If the typical high street offerings have left you wanting more, Armitage Opticians is where your search ends. Venture beyond the ordinary and immerse yourself in an eyewear collection that stands out from the crowd.

Our signature ‘Eyewear Style Consultation’ doesn’t just stop at prescription accuracy. At Armitage Opticians, we delve deeper, considering your unique face shape and features. The result? Glasses that don’t just help you see better but also accentuate your natural charm.

Why settle for the mundane when exceptional awaits? Schedule your visit to Armitage Opticians and redefine your eyewear experience.

Why Armitage Opticians?

Navigating the world of eyewear can be overwhelming. It’s not just about finding a pair that looks good, but one that feels right and serves its primary purpose – clear vision.

At Armitage Opticians, we go beyond the surface. We’re not swayed by passing trends or the allure of expensive frames. Instead, our focus is on you, understanding your unique needs, and ensuring that the glasses you choose not only enhance your vision but also complement your style and comfort.

The Armitage Difference

Without Armitage Opticians:

  • You might feel like just another transaction.
  • Potential oversight of minor eye issues.
  • A sense that your preferences aren’t truly understood.
  • A rushed experience.
  • Glasses that look average and lack comfort.
  • Eyewear that doesn’t fully meet your needs.

With Armitage Opticians:

  • You are a valued individual.
  • Comprehensive eye examinations.
  • A genuine effort to understand your needs.
  • A relaxed, no-pressure environment.
  • Glasses that are both stylish and fit perfectly.
  • Eyewear tailored to provide optimal vision.

Seeking a Personalised Eyewear Experience?

Choose Armitage Opticians for your next pair of glasses.

Book Your Personalised Consultation Today No Obligations • Satisfaction Guaranteed

Why Choose Armitage Opticians?

Listen & Understand: We give you the time you deserve, ensuring you’re not just another transaction.

Look & Feel Great: Find glasses that resonate with your style and elevate your vision.

Lifetime Care: We’re committed to keeping your eyes healthy for life.

Unique Method: Our unique One-to-One Dispensing Styling experience ensures a style that you love and that truly fits well.

Trusted, Friendly Experts: Our teams are trusted by many and are proven experts. Knowledgeable, Professional, Friendly: Nothing is ever too much trouble


Our Promise to You:

With us, your eyewear journey is personalised. We promise:

Guided Use: Comprehensive guidance to ensure your glasses not only look good but also enhance your vision perfectly.

Personalised Attention: Consultations that focus on understanding and prioritising your unique needs.

Stylish & Durable Eyewear: Glasses that resonate with your style, are durable, and feel great to wear.

Tailored Experience: We take the time to get to know you, your lifestyle, and your preferences, ensuring a perfect fit and a valued investment.

Guided Buying Decision: Expert advice to help you make an informed and confident eyewear choice.

VIP Aftercare: Unlimited adjustments and dedicated support to ensure your glasses fit perfectly and comfortably.

Armitage Opticians Brings Clarity to You! We’re not just another optician. We’re the destination for those seeking a blend of clear vision, style, and comfort tailored to their unique needs.

If you’ve ever felt lost in the sea of eyewear options or felt like just another sale, then you’ve not experienced the Armitage difference.

Guess what? You’re about to discover a service that truly understands you!

But That’s Not All Armitage Opticians Offers…

Armitage Opticians Gives You a Comprehensive Eyecare Experience All Under One Roof!

Armitage Opticians Is…

Your Personal Eyewear Guide

  • Find glasses that resonate with your style and comfort.
  • Expert advice ensuring you get the perfect pair.
  • No more settling for average-looking or ill-fitting glasses.

Armitage Opticians Replaces: Generic Opticians Logos

Book Your Personalised Consultation Today

Armitage Opticians Is…

Your Eye Health Expert

  • Comprehensive eye examinations that don’t overlook any detail.
  • Expertise ensuring your eyes are in the best health.
  • Guidance on maintaining optimal eye health.

Armitage Opticians Replaces: Quick Check-up Centres Logos

Book Your Personalised Consultation Today

Armitage Opticians Is…

Your Style & Comfort Partner

  • A curated range of stylish frames that don’t compromise on comfort.
  • Expert fittings ensuring your glasses feel as good as they look.
  • The latest trends tailored to your unique style.

Armitage Opticians Replaces: Generic Eyewear Stores Logos

Book Your Personalised Consultation Today

Armitage Opticians Is…

Your Vision Improvement Ally

  • Detailed understanding of your unique vision needs.
  • Tailored solutions ensuring you see the world clearly.
  • Expert advice on improving and maintaining your vision.

Armitage Opticians Replaces: Quick Solution Opticians Logos

Book Your Personalised Consultation Today

Armitage Opticians Gives You Everything You Need for Perfect Vision and Style Plus, a personalised experience that truly values you!

  • Personal Eyewear Consultations
  • Comprehensive Eye Examinations
  • Stylish & Comfortable Frames
  • Expert Vision Improvement Advice
  • Dedicated Post-Purchase Support
  • And Much More…

Experience the Armitage Difference Today! Book Your Personalised Consultation Today

Struggling to Make a Decision?

We have written a special guide just for you! It's super easy to understand and will help you find the perfect optician. And guess what? It's totally FREE!

You’re Never Alone on This Vision Quest. Navigating the world of opticians can be daunting. Your eyesight is invaluable, and making an uninformed decision can be costly.

Introducing Our Handcrafted Ultimate Guide — AT NO COST TO YOU! We’ve personally penned this guide, pouring in our extensive knowledge and experience. Its sole purpose? To aid you in finding the right optician that best suits YOUR needs, even if it leads you elsewhere.

Unearth The Secrets of Superior Eyecare: Go beyond the surface with strategies for impeccable eye health — the exclusive insights many opticians would rather keep quiet.

Why Hesitate? Enlightened decision-making is just a click away. And remember, it’s 100% FREE!

Download Your FREE Guide Today. Prioritise Your Vision, Whether With Us or Beyond!

Vision & Style Intertwined

At Armitage Opticians, we understand that your eyes are the windows to your unique journey. That’s why we’re not just about eyewear; we’re about enhancing your life, boosting your confidence, and celebrating the exceptional individual you’ve become.

Our Commitment:

🔍 Precision Eye Care: We offer accurate prescriptions and top-quality eyewear that meets your needs with unwavering precision.

👓 Style and Comfort Unite: Discover frames that not only resonate with your aesthetic preferences but also provide unmatched comfort for everyday wear.

💡 Expert Guidance: Our personalised consultations and expert recommendations ensure you make informed decisions about your eye health and vision.

🛡️ Protecting Your Vision: We shield your eyes from harmful elements, from UV rays to digital strain, allowing you to focus on what matters most.

Join the ranks of our satisfied clients who have experienced the transformation of effortless style combined with impeccable vision. Begin your journey to clear, vibrant vision with Armitage Opticians, where your vision is our passion.

Clarity & Confidence For You

The Untold Story Behind Armitage Opticians: Why We're NOT Just Another Optician's Practice

Hey there,

Have you ever walked into an optician’s practice and felt… invisible? Like you’re just another name on their appointment list? I did. And it’s a feeling I never forgot.

I’m Sohail Khan, the founder of Armitage Opticians. But before I was an Optician, I was just like you – wearing glasses from Specsavers or Vision Express, or Boots because I didn’t know anything different. Sometimes I would start searching for an optician who’d see beyond my prescription, someone who’d genuinely care about my vision and how I want to be seen wearing glasses. After looking around for a while I would give up, frustrated and disappointed, deciding to simply settle. Think about those times you’ve seen someone famous wearing glasses and thought “I wish I could look as good as that in glasses”. Well that was exactly me and it left me with mediocre glasses.

Once I became an Optometrist, everywhere I went, I felt the industry had lost its touch. It was all about quick sales, mediocre frames and lenses, generic advice, and moving on to the next customer. There was no personal connection, no genuine understanding. And I thought, “There has to be a better way.”

That burning desire to redefine eyecare led to the birth of Armitage Opticians. I didn’t want to create just another optician’s practice; I wanted to craft an experience. A place where you’re not just a patient but a cherished member of our community. A place where we celebrate the stories behind those eyes we examine, get to know you and recommend the best options for you.

At Armitage Opticians, it’s not just about giving you clearer vision. It’s about understanding your dreams, your challenges, and your aspirations. Every pair of glasses we recommend is a reflection of your unique journey.

Why do we do this? Because we believe eyecare is personal. It’s intimate. And every individual deserves to be truly seen and understood.

So, if you’re tired of feeling overlooked and yearn for an eyecare experience that’s genuinely tailored to you, I personally invite you to discover the Armitage difference. Here, you’re not just another appointment; you’re a part of our story, just as we hope to become a part of yours.

Welcome to a new vision of eyecare. Welcome to Armitage Opticians. I know you may want to book your appointment now, or perhaps you need to think about it further. I understand, making a decision on who to trust takes time. But we are all about people and connections, which is why I invite you to become a member of our community by simply entering your email below and you’ll get a complimentary glasses MOT (if you wear glasses) and if you don’t you’ll get a complimentary nespresso coffee on us in Practice. Simply come on in, let’s have a coffee and a relaxed conversation to see if you think we are the right Opticians for you.

Warmly, Sohail Khan

Our Core Values at Armitage Opticians

Our Core Values at Armitage Opticians

At Armitage Opticians, your vision matters to us. But it’s not just about your physical sight, it’s about your vision for life, and how we can help you see it more clearly, confidently, and joyfully. Our story begins with a dedication to these principles, and they remain at the heart of our mission today.

We believe in delivering nothing but the best. Our dedication to quality and excellence is evident in every eye test we conduct, every pair of glasses we carefully select, and every interaction we have with you, our valued customer. We’re constantly striving to exceed your expectations, because we know you deserve the very best.

We understand that clear vision should be within everyone’s reach. This is why we offer a range of affordable glasses, flexible payment plans, and free eye examinations to ensure that our services are accessible to all.

We’re more than just your local opticians; we’re an integral part of the community. We actively participate in community events, support local causes, and strive to make a positive impact on the lives of those around us.

Your trust in us is not taken lightly. At Armitage Opticians, we’re not just here to sell you glasses. We’re here to be your trusted partner on your journey towards better vision and peace of mind. We look forward to welcoming you into our family and embarking on this exciting journey together. Welcome to Armitage Opticians, where your vision is our passion.

Choose Armitage Opticians for personalised care and expert advice.

Unlock the Secret to Optimal Eye Health and Clear Vision: Discover Armitage Opticians Today!

Are you struggling to find the right optician for optimal eye health and clear vision? We’ve got you covered. Experience peace of mind with our no-obligation 45-minute eye examination – significantly longer than others – giving us ample time to understand your unique needs and provide detailed recommendations for optimal eye health. Our patients love us, as shown by our outstanding Google Reviews. Our personalised approach empowers you to make the best decisions for your eyes. Book your exam today and discover the unparalleled difference Armitage Opticians can make for your vision and overall well-being.

Upgrade Your Eye Care Experience: Choose Armitage Opticians for Unmatched Quality and Care

Don’t settle for mediocre eyewear and average care from your optician. At Armitage Opticians, we offer a personalised approach to eye care that ensures your comfort and confidence during your visit. Our transparent advice, risk-free purchases, and unlimited aftercare provide peace of mind backed by our Quality Guarantee. When you book an appointment with us, expect expert advice, personalized attention, and care that goes above and beyond. Elevate your eye care experience to exceptional levels – choose Armitage Opticians today.

Why Choose Armitage Opticians

Why Choose Armitage Opticians


Discover Glasses That Complement You

Transform your look with premium eyewear from Armitage Opticians. Our hand-curated selection of glasses and sunglasses provide sharp, comfortable vision while complementing your style. Our expert opticians ensure the perfect fit for all face shapes and preferences. Discover the difference with our approach to eyecare.

Expert Eyewear Guidance That's Tailored to You

Discover a truly personalised eyewear experience. Our knowledgeable and professional team offers proven advice that is tailored to your unique needs. From selecting premium lenses to finding the perfect frames, we guide you through every step to ensure your complete satisfaction. Trust us to provide attentive, unhurried service that empowers you to use your glasses with confidence.

Expert Eye Care: Empowering You to Achieve Optimal Eye Health

We’re passionate about helping you achieve optimal eye health and clear vision. Our comprehensive services, including advanced OCT scans and more, are tailored to your unique needs and guided by our commitment to your well-being. We make eyecare a priority.  Trust us to provide expert guidance and recommendations that empower you to see clearly and maintain optimal eye health for life.

Experience Clear, Confident Vision with Our Expert Prescription Service

We’re committed to ensuring you have clear and crisp vision that gives you confidence. Our advanced technology combined with our experience, ensures your prescription is accurate and tailored to your unique needs. We also specialize in children’s eye health and fitting contact lenses, making us your Expert Optician for all your family’s eye care needs. Experience the difference that clear vision can make for your daily life.

Get Peace of Mind with Our Risk-Free Guarantee & Expert Service.

At Armitage Opticians, we stand behind our precision service and expert advice with a risk-free guarantee that ensures your complete satisfaction. If for any reason you’re not completely happy with your vision or lenses, we’ll put it right at no charge to you.

We care about building long-lasting relationships with our clients and providing high quality eye care that you can trust. With our Risk-Free Guarantee, you can enjoy peace of mind knowing that we’re committed to your satisfaction every step of the way. Experience the difference that expert eye care and a risk-free guarantee can make for your vision and well-being.

Expert Care That Puts You First

Our focus is on providing the highest level of care that’s tailored to your unique needs. We take the time to listen to your concerns and advise you of all your options, so you can make an informed choice that’s right for you.

With our truly unique approach, we build better connections and lasting relationships with patients who trust us to deliver the latest eye care technology and expertise. We’re committed to putting you first and ensuring that you receive the best possible care and support.

What’s your Eyewear style?

See your unique style come to life with our extensive range of eyewear. Our expert team has curated the best selection of brands and designs from around the globe to help you achieve the perfect look. Let our experienced optical stylists work with you to find the frames that complement your individuality and elevate your style. With unbeatable warranties and exceptional service, you’ll leave feeling confident and satisfied with your new eyewear

Ready to book your eye exam today?


Explore why our expertise ensures your investment in eyecare leads to unparalleled quality.

At Armitage Opticians, under the expert guidance of Sohail Khan, we don’t merely provide eyecare; we offer a visionary experience. Our unique approach ensures that every patient feels acknowledged, heard, and understood. We seamlessly blend style with science, ensuring that your eyewear not only complements your personality but also enhances your vision.

Our approach, honed over 10 years, delves deep into understanding your specific needs, lifestyle, and preferences. It’s not about merely listening; it’s about truly understanding, ensuring that your eyewear journey is tailored exclusively for you.

We are not just any optician; we are a visionary in the eyecare sector. With a growing portfolio of five independent opticians, Sohail trains qualified optometrists in his proprietary framework. Over four optometrists are currently under his tutelage, alongside a dedicated team of ten, all committed to redefining the eyecare experience. His expertise ensures that you’re not just receiving glasses; you’re investing in a lifetime of clear, empowered vision.

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14 Market Street,
West Yorkshire WF16 0JU

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