The Armitage Approach

In a word, it’s visionary. From the moment you first call us to the ongoing support we’ll give you and your family year after year; every aspect of our service sets new standards in eye care.

Extra care means extra peace of mind

It’s no secret that we really get to know you; it’s one of the reasons customers love coming to us, and why so many have been with us for years. By really listening and getting to understand your needs, tastes and lifestyle, we can give you the kind of attentive, personalised service you won’t find elsewhere. Add in our boutique eyewear, detailed eye exams and superb aftercare and it’s easy to see why peace of mind is all part of the package.

What's more precious than your eyesight?

When you come under our care, you’ll always enjoy the ongoing attention of our expert optometrists, as well as the chance to choose from an exceptional range of premium glasses, precision lenses and contact lenses. It means your vision and eye care couldn’t be in safer hands.

The Armitage Guarantee

We’ve been listening to our community and perfecting our service for decades, so we’re confident you’ll be completely satisfied with your eye care from us. That’s why we offer guarantees on all of our products as well as giving you our word that in the very unlikely event of an issue, we’ll fix it quickly, completely and without any fuss. We only offer products that we have tried ourselves. Opticians Heckmondwike.

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A Personal Approach.

You’re never just a number with us. Instead, as independent opticians we take the time to really get to know you, your lifestyle, and your tastes and preferences too. It’s this personal touch that makes all the difference when it comes to helping you select the frame and lenses to match your needs perfectly.

After many years of visiting various opticians on the High Street I am so pleased that I decided to try a local one.

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Arlene Hirst


Great service, quality frames and lenses. Really go the extra mile to get a frame that suits your face…

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Sarah Wilkinson


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The Insider's Guide to Choosing the Best Optician for You

Struggling to Make a Decision?

We have written a guide for you, on how to choose your next Optician. It’s totally free and written to help clear up common misconceptions and myths.

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